THE AGENCY
The Sunshine Agency was born from real conversations with incredible, enthusiastic people — athletes, creatives, and service-led businesses — all searching for a clear path from where they are now to where they know they could be.
Whether you’re trying to balance high performance with financial stability, or you’ve got a powerful product or service and no idea how to bring it to market — we’re here to help.
We work with you through every stage of your journey:
Defining your brand and what sets you apart
Clarifying your goals and diversifying your revenue
Building systems and strategy that support your growth
And turning ideas into action through smart, sustainable execution
You can go at your own pace with our self-led course, book personalised coaching with our founder Emma Porter, or dive into our full program for a high-touch, guided approach.
No jargon. No fluff. Just sun-soaked strategy to help you grow with purpose — and actually enjoy the process.
I’m Emma — a marketing strategist, storyteller, and your go-to for cutting through the chaos to build brands that grow with clarity AND confidence.
For over a decade, I’ve worked at the intersection of sport, lifestyle and community - leading teams, managing multi-million dollar partnerships, and launching campaigns that drive real results (not just likes). I've helped brands like the Illawarra Hawks NBL Team, World Surf League, Surfing NSW, Volkswagen Commercial Vehicles, Apparel Brands, Destination NSW, and numerous government and council bodies to connect with their audience and grow with impact.
Now, through The Sunshine Agency, I help service-based businesses, athletes, and creatives find their voice, scale their brand, and diversify their revenue — without burning out. Whether you work with me 1:1 or dive into the full Sunshine Program course, everything I do is grounded in simplicity, strategy and sustainable success.
Marketing doesn’t have to be overwhelming. With the right plan, systems, and support, it can feel good — and actually work. That’s where I come in.
Let’s build something that lasts (and have a bit of fun doing it).
Founder | EMMA PORTER
client case study
From Coach to Scalable Brand
With a clear brand strategy, operational systems, and a market-ready online course, Rob scaled his offer, grew his audience, and increased his revenue — all without burning out.