For more than a decade, I've had the privilege of helping some of Australia's leading sporting organisations, brands and businesses grow their audience, increase revenue and tell better stories. Some career highlights include;

• My role as General Manager of Media and Marketing at the Illawarra Hawks' historic NBL Championship season, helping deliver record membership, attendance and commercial outcomes.

• Through partnership at Surfing NSW delivering the introduction of Volkswagen Commercial Vehicles' first electric vehicle to the market

• Lead the strategy and implementation of Australia’s first government funded Female Surfing Festival Her Wave

I've worked across everything from elite sport, global brands such as Red Bull and Roxy, tourism and grassroots community initiatives, always with a focus on creating tangible business outcomes.

I've managed multi-million dollar partnerships, launched national campaigns, delivered major events and helped brands connect with their communities in meaningful ways.

Today, I bring that experience to The Sunshine Agency.

My passion lies in helping businesses and ambitious individuals unlock growth through practical strategy and simple implementation. Whether that's through business marketing services, athlete mentorship and management, or my educational short-courses and digital products, my approach remains the same: identify opportunities, simplify the path forward and create systems that drive sustainable revenue and long-term success.