CASE STUDY 01
From selling hours to selling a product
How Mindset For Runners went from a capped 1:1 practice to a scalable brand.
THE CHALLENGE
A loyal audience, and a business that could not scale
Rob had built genuine authority through his podcast and Instagram. The delivery model behind it had not caught up — every dollar of revenue was tied to an hour of his time.
01Revenue capped by 1:1 delivery
02No scalable product to sell
03Brand messaging without a clear line
04No content, marketing or operating systems
THE SUNSHINE APPROACH
Build the product, then build the machine around it
Seven deliverables, sequenced so the product came first and the systems carried it.
Digital course built from the 1:1 model
Internal systems and admin workflows
Brand strategy, messaging and KPIs
Twelve month content and marketing plan
Website design and build
AI email and course automation
Implementation and management coaching
Time returned through automation
RESULTS
Revenue that no longer runs on his calendar
100%
Growth in social audience
Five figure
Podcast downloads to date
100%
Of the new revenue line came from an offer that did not exist twelve months ago
1st
Course cohort enrolled and delivered
New
Paid community, subscribing from launch
Revenue no longer tied to hours delivered.
IN ROB'S WORDS
“Emma helped me take the scattered pieces of my business and turn them into something real and sustainable. I finally feel like I’m running a brand, not just winging it week to week.”
Rob MasonMindset Coach and Founder of Mindset For Runners
WORK WITH US
Capped by your own calendar?
The Sunshine Agency builds brand, product and systems for founders whose growth has outrun their delivery model.
Get in touch to talk about your next stageemma@thesunshineagency.net
thesunshineagency.au
thesunshineagency.au