The Sunshine Agency WorkshopsAthlete
Future
Proofing.
Building opportunities beyond sport.
A 60 minute interactive workshop that helps athletes identify opportunities, build confidence beyond competition and create a practical roadmap for life during and after sport.
The ObstacleMost athletes build a career.
Few build what comes next.
Nearly half of Australia's elite athletes earn less than $23,000 per year
ABC News / Australian Sports Foundation
Financial uncertainty
Research from the Australian Sports Foundation found almost half of Australia's elite athletes earn less than $23,000 per year, with more than half having considered leaving their sport due to financial pressures.
The transition challenge
The Australian Institute of Sport provides dedicated transition funding and a Retired Athlete Peer Support Network, recognising how significant the move out of sport can be for athletes across Australia.
Identity beyond performance
Research into athlete retirement consistently identifies identity loss as one of the biggest challenges athletes face. Years of being defined by sport make new careers, communities and routines hard when competition ends.
More than sport
Australia's high performance system now places strong emphasis on holistic athlete development: wellbeing, career development and long term life outcomes alongside sporting performance.
The WorkshopThe Athlete Advantage
Turning your sporting career into long term opportunity.
In one interactive hour, athletes learn how to see themselves beyond the field of play and leave with a personal, practical plan. Together we:
- Identify transferable skills
- Discover new opportunities
- Build a personal opportunity map
- Learn practical goal implementation
- Create a clear next step action plan
Suitable for
- Emerging athletes
- Talent identification athletes
- National pathway athletes
- Scholarship athletes
- Elite and professional athletes
The goal is not to distract athletes from sport. It is to help them build confidence, perspective and opportunities beyond it.
OutcomesWhat everyone
walks away with.
Participants leave with a clearer understanding of their strengths, opportunities and next steps, alongside practical strategies to build their personal brand, create new opportunities and establish a sustainable pathway during and after sport.
For athletes
- Increased confidence
- Career awareness
- Goal clarity
- Personal brand development
For organisations
- Improved athlete wellbeing
- Career readiness
- Personal development outcomes
- Increased engagement
Tools and ResourcesEvery athlete leaves equipped.
Goal implementation framework
A practical framework for turning ideas into committed, scheduled action.
Personal brand marketing strategy
The starting playbook for building profile, audience and commercial value.
Ongoing support and mentoring
Access to continued support beyond the workshop, including The Sunshine Agency course and management pathways.
Your PresenterEmma Porter
Having spent more than a decade working across elite sport, sponsorship, athlete partnerships and commercial growth, Emma brings a rare perspective that combines athlete development, brand building and practical business experience.
She has led marketing, communications and commercial strategies for some of Australia's most recognised sporting organisations and brands, including the Illawarra Hawks, Surfing NSW, Volkswagen Commercial Vehicles, Destination NSW and a range of government, tourism and lifestyle organisations. Her experience spans championship winning teams, major events, athlete partnerships, sponsorship, media and revenue growth.
Today she helps athletes identify opportunities, build personal brands, create revenue streams and establish the systems required to thrive both during and after their sporting careers.
Experience with
"Emma helped me take the scattered pieces of my business and turn them into something real and sustainable. I finally feel like I'm GROWING a brand — not just winging it week to week."
Rob Mason · Professional Ultrarunner and Founder, Mindset For Runners
Book a WorkshopBring this to
your athletes.
Delivered for clubs, national sporting organisations, pathway programs, schools and high performance environments. Get in touch and we will tailor the session to your athlete group.